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Pagination Playground

Infinite Scroll

About This Pattern

Best for

Social media feeds, image galleries, news feeds, and exploratory content browsing.

Advantages

  • •Smooth, uninterrupted browsing experience
  • •Engaging for content discovery (social feeds, endless galleries)
  • •Good for mobile UX and touch interfaces
  • •Encourages exploration and serendipitous discovery
  • •No clicking required, fully immersive

Disadvantages

  • •Hard to reach the footer (e.g., site links, contact)
  • •Users lose sense of progress ("Where am I?")
  • •Bookmarking/sharing specific positions is difficult
  • •Poor for SEO if not implemented with paginated URLs
  • •Can be overwhelming for goal-oriented tasks

Best Practices

  • •Show progress indicator ("Showing 80 of 500")
  • •Allow users to jump back to top easily
  • •Implement proper paginated URLs for SEO (Google docs)
  • •Avoid infinite scroll for goal-driven tasks (e.g., ecommerce checkout)
  • •Provide "Back to top" button after significant scrolling
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